Our story

Clarity by LNE (previously known as Lael’s Natural Essentials) was founded in 2020 by Ayanna, a dedicated skincare specialist, who began her journey by crafting natural hair and skin products for herself and her daughter, Ari Lael. Their struggles with eczema and hair loss inspired her to develop safe, natural solutions that not only transformed their own routines but also supported other mothers and their children in achieving healthy hair and skin. Her passion for skincare led her to become a licensed esthetician in 2022, further deepening her commitment to holistic skincare.

At Clarity by LNE, Ayanna strives to create a serene environment where clients can learn to care for their skin, unwind, and reconnect with themselves. With a focus on self-care, relaxation, and beauty, her approach integrates holistic practices that balance the mind, body, and soul—helping clients achieve the radiant, healthy skin they deserve. Clarity by LNE is more than just skincare; it’s a journey of self-love, wellness, and transformation.